In marketing there are six basic concept is the implementation of the marketing activities of an organization that is: the production concept, product concept, the concept of sales, marketing concepts, the concept of social marketing, and global marketing concept.
1. Production concept
Production concept argues that consumers will prefer products that are available everywhere and cheap. This production-oriented concept with all the efforts to achieve high-efficiency products and wide distribution. Here the task of management is to produce as much as possible, because consumers will receive products that are considered widely available by their purchasing power.
2. The concept of product
Product concept that consumers will prefer products that offer quality, performance and characteristics of the best. Management task here is to make quality products, because consumers like the product is considered high quality in appearance with the characteristics - the best properties
3. The concept of selling
The concept of the sale argue that consumers, with the left just like that, organizations must implement sales and promotional efforts are aggressive.
4. Marketing concept
The marketing concept says that kunsi to achieving organizational goals consists of determining the needs and wants of target markets and deliver the expected satisfaction more effectively and efficiently than competitors.
5. The concept of social marketing
The concept of social marketing organization argues that the task is to determine the needs, wants and interests of target markets and deliver the expected satisfaction in a more effective and efficient daripasda competitors while preserving or improving the welfare of consumers and society.
6. Global Marketing Concepts
On the concept of global marketing, executive managers seek to understand all the factors that affect the marketing environment through strategic management of the firm. the end goal is trying to satisfy all parties involved in the company.
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