hope harvest in times before Idul Fitri

Bakery entrepreneurs certainly hope harvest in times before Idul Fitri. This is where pedestal wash sales turnover in a long slow due to weakening consumer purchasing power. However, with rising prices of food, fuel and CNG some time ago, there is the potential decline in sales compared to previous years. In Idul Fitri, BAKERY INDONESIA interviewed some of the bakery business in three major cities, namely Jakarta, Bandung and Surabaya, to dig their opinions about the prospects for the sale of bakery products before Lebaran, and how they swing steps to boost the level of sales during the harvest year this.

Jacqueline, Anie Cake business owners in the area of ​​Jl. Hayam Wuruk, Jakarta, acknowledged that consumers are generally more selective in ordering the delivery of products. Product prices include a premium cake was dry, an average of more than Rp 70,000 per jar, because of using good quality raw materials. First message many people dare to be given to colleagues or customers. Now they are rather sparing in giving to others, Jacqueline decipher. Sales have pinned their hopes on a new cake crowded booked 2-3 weeks ahead of Idul Fitri.

Willy Bordus, owner of Brother Tom Lapis Legit Kelapa Gading (Jakarta), which focus on selling through a delivery service, revealed that last year's Idul Fitri orders in outlets jumped dramatically since the H-3 through H-1, although the 10 days before Idul Fitri has begun to rise 2-3 times more than normal days. Welcoming this year's Lebaran orders, she survived on the use of high-quality material that feels luxurious legitnya layer. And to absorb the order, he has now opened the counter in some top malls.

Tony Linggi of K's Bakery (London) have made a promotional package well before Ramadan. Program spending package of bread costing Rp 50,000 can get a discount of 50% for various cake turned out fine by the market responded. Customers do not let a golden opportunity by ordering various products K's Bakery cakes. To welcome the day of Raya, cleverly K's Bakery make the Early Bird program, where buyers who book and pay for the 1st to 15 September to package cake taken a few days before Hari Raya, are entitled to a discount of 20%. This great tips to boost sales as well as securing production schedules and inventory management (inventory) of raw materials.

Ramelan Hidayat, chairman of Herari Bakery (London) who is also Chairman of the Indonesian Bakery Association, predicts that sales of crackers on the eve of Idul Fitri this year will increase 10% compared to last year. This trend has started to show an increase in sales since last August. One strategy to boost sales is packed with beautiful and deliver parcels. The increase in raw material admittedly a bit tedious because it could not be offset by selling price increases, which means margins eroded, but still hopes Ramelan customers remain loyal.