Study accomplishes several purposes

All this study accomplishes several purposes. It gives you an appreciation of the general business climate. You have to have a feel the economy, interest rates, stock prices, commodity prices, and other factors affecting the overall economic climate in general and your industry in particular.

You also should know the outlook for your prospects and competitors and how they are affected by current events. Knowledge of your prospects enables you to tailor your product or sales presentation to their needs. Knowing your competition, what they are doing and why, enables you to meet them better.

Studying the sources suggested here should improve your ability to point up the advantages of your product in relation to changes in the environment which affect your prospects. The highest accomlade you can receive as a salesman is to be told that you know your business better than any of your competition. If you are well prepared, every interview is easy and, usually, productive.

Following this advice can help you change yourself from a fumbling amateur into a polished professional. You know how to present the appearance of a trim-figured, confident, well-dressed, well sooken individual. With added dimension of a broad knowledge of the economic scene, your prospects and products, and your competitors, you should be ready to venture into the world and commence prospecting for sales.