Finding of the hidden treasure

Prospecting aimed at individuals is usually limited to person in a given area, such as a city, country, or possibly an entire state. It involves dicsovering who may be interested in buying the product, how buyers can be separated from non buyers, and how to make the lost effective sales approach.
The way to begin is by examining the individuals who are presently buying the product. Then determine from whom they are buying it, why they are buying it, and why are they buying it from the present sellers. OF you know these things, you can attempt to discover what you can offer that is better, different, less expensive, easier to but, more prestigoous, fster, or in anyway more appealing.
As an example, we willl use aspecific product, security sales to individuals. Suppose you represent a regional stockbroker in a medium-size eastern city. Your area includes a number of major New York Stock Exxchange firms located within the city or within the city or within easy travel distance. Your task is to set up a prospecting plan. How should you go about it?

Step 1
Step 1 is to determine who will be your best prospects. This can be done by analyzing your present client list or using a demographic of the census, or another fact-finding group. Common sense would indicate that your best prospects are persons over 21 years of age with either extra income beyond that necessary to maintaince their lifestyles or inherited wealth. Women prbably outnumber men as owners of varius types of securities because they often out live their husand. Owners of businesses, executives, professional person, and others in high income brackets should be your best prospects.
The Census Bureau makes satistics available on average family incomes in different areas. Usually they are compiled on the basis of postal zip codes, which makes it easy to pinpoint where such people live.

find the next step at next post..

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courage making business in indonesia

Applicants working in Indonesia is increasing in number day after day but most of them lack adequate skills provision. Job seekers are not based profesionelisme mostly work but only for the sake of getting a decent job.

In their minds as long as it is received as an employee and then they can work and get paid. But the proverb says "Big Stake Than Pillars" which in ahirnya less profitable for themselves.

Since the global crisis engulfing the world, many companies are memPHK karywannya so pengangguranpun happening everywhere merkapun puzzled to find a job where. Actually a lot of ways to make money one of them is berwira business.

Courage Pioneering Business

Initiating a business must have the courage and resolve are strong And never give up and never despair. Many people who open a business just because of seeing and imitating his neighbor or friend has been successful in developing a business, but after they try to attempt it, it turns out they failed.

In an effort not only needed the courage to take risks, but also must be patient, resilient and innovative and should be ready to face the challenge.

Choosing a business according to the type of personality:

Before choosing a suitable business for you, you should try to do an assessment of yourself first honestly covering;

1. Ability and experience of actual

2. Time and opportunities are available

3. Evaluation of management capabilities

4. Finding suitable business partners

5. Whether or not to form a business entity

6. How to seek funding

The important thing to consider before starting a business:

• Creating a Business Plan

• Ask the experts about the efforts that you would do, frequently to dig up info-as much as possible from forums such as those found on the internet and so on

• Do a survey of similar businesses,

• Contact the Bank, whether similar efforts are still receiving the support of banks,

• Explore on the existing local customers,

• Who-who your competitors you will face,

• Survey is a similar business already saturated or promising,

• Survey of raw materials you need, survey the location of the business.

• Sharpen intuition flair

• Pray

Believe me, if you are trying to hard work and professional, success will surely be with you.

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Kind of prospect in the computer business

-Sale and purchase of the following computer accessories

If you want in computer sales and accessories, you should have enough insight about the world of computers from software to hardware prangkat.

Computer many kinds from a variety of CPU / PC Desktop, casing, spearpat, monitors, laptops various types and brands and many more. Likewise with its accessories, many from the flash disk, mouse, keyboard, printer and its accessories and still banyakl again.

This requires considerable knowledge and capital that not a few. But fatherly beginners maybe can with unnecessary items stock too much but have completed all the requirements.

-Assembly and the computer's Service

Servicing and assembly of the computer is perfect if combined with the first sector, especially for those who lack capital. So the computer sales and servicing and assembly of serve.

Consumer needs will upgade very large computer. Anyone want to add ram, hard drive, replace the processor, the installation re-format, installation of certain software and so forth.

-Data Analysis and Computer Rental

For this one, good paar targets are students. If you want a computer rental business and data analysis, then you should choose a location close to campus.

Our business is highly prospective for large lectures and making sekripsi tigas. Indeed, the small profit margins would be great but if the turnover would not be considered trivial.

-Computer Training

Although the very rapid development of computers, but not the least that can not be a computer. Currently the majority of the work requires a computer. By opening a computer training, certainly encouraging news for those who want to learn computers. The market share of this business is job seekers and students.

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Prospect sales in computer business

Computer business is a business that there is no death. Consumer needs will increase more and more computers. It can take a look at computer stores that have been there, visitors are always crowded even further increased.

Or we can also see on the computer exhibitions in various cities. Always crowded with visitors ranging from children to adults. They are very antusia attention to the latest computer forms.

It's now the computer age, everything requires a computer. Starting from paperwork, data transmission, file documentation, data analysis, multimedia and so forth.

In short saatini computer as if it was populist, students at this time almost everyone was good at computers and have become a means to learn their needs.

However, choosing the computer business should be determined first choose which sectors, what the sales sector of the service sector. It certainly disesuakan with capital and skills. The following are some sectors in the computer business.

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kinds of marketing strategies in prospectsales

kinds of marketing strategies including:

1. The strategy of primary needs

Marketing strategies for designing primary needed namely:

1. Increase the number of users and

2. Increasing number of buyers.

2. Selective Needs Strategy

Namely by:

a. Retain customers for example:

1. Maintaining customer satisfaction;

2. Simplify the purchasing process;

3. Reduce the attractiveness or ahead to switch brands;

b. Attract customers (Acquistion Strategier)

1. Taking the opposite position (head - to heas positioning)

2. Taking a different position (differentiated positin)

More clearly, marketing strategies can be divided into four types:

1. Stimulate primary demand by increasing the number of users.

2. Stimulate primary demand by increasing the level of purchases.

3. Selectively stimulate the need to retain existing customers.

4. Stimulate kebutuhgan selective capture new customers.

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Six basic concept is the implementation of the marketing activities of an organization

In marketing there are six basic concept is the implementation of the marketing activities of an organization that is: the production concept, product concept, the concept of sales, marketing concepts, the concept of social marketing, and global marketing concept.

1. Production concept

Production concept argues that consumers will prefer products that are available everywhere and cheap. This production-oriented concept with all the efforts to achieve high-efficiency products and wide distribution. Here the task of management is to produce as much as possible, because consumers will receive products that are considered widely available by their purchasing power.

2. The concept of product

Product concept that consumers will prefer products that offer quality, performance and characteristics of the best. Management task here is to make quality products, because consumers like the product is considered high quality in appearance with the characteristics - the best properties

3. The concept of selling

The concept of the sale argue that consumers, with the left just like that, organizations must implement sales and promotional efforts are aggressive.

4. Marketing concept

The marketing concept says that kunsi to achieving organizational goals consists of determining the needs and wants of target markets and deliver the expected satisfaction more effectively and efficiently than competitors.

5. The concept of social marketing

The concept of social marketing organization argues that the task is to determine the needs, wants and interests of target markets and deliver the expected satisfaction in a more effective and efficient daripasda competitors while preserving or improving the welfare of consumers and society.

6. Global Marketing Concepts

On the concept of global marketing, executive managers seek to understand all the factors that affect the marketing environment through strategic management of the firm. the end goal is trying to satisfy all parties involved in the company.

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Understanding marketing

A. understanding Marketing

There are several definitions of marketing are:

a. Philip Kotler (Marketing) Marketing is human activity that is geared to meet the needs and wants through exchange processes.

b. According to Philip Kotler and Armstrong is marketing as a social and managerial process that makes individuals and groups obtain what they need and want through creating and exchanging products and value reciprocity with others.

c. Marketing is a total system of business activities designed to plan, pricing, promotion and distribution of goods which can satisfy the desire and achieve the target market and company goals.

d. According to W Stanton marketing is a whole system of activities aimed at planning, pricing, promoting and distributing goods and services that can satisfy the needs of buyers and potential buyers.

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